Ocean Visibility Has Arrived: Bringing the Maritime Leg into Sensos Sync

For years, ocean freight has been one of the most unclear legs of global supply chains. 

While shipments move across thousands of miles of open water, logistics teams are left managing delays, transshipments, port congestion, and documentation issues with fragmented data and delayed updates. The result is a familiar pattern: surprises discovered too late, reactive firefighting, and avoidable costs. 

Today, that changes. 

We’re excited to introduce Ocean Visibility, a new premium visibility layer within Sensos Sync that brings container-level ocean tracking directly into the same platform our customers already use for execution, alerts, and decision-making. 

Why Ocean Visibility Matters Now Ocean freight is no longer predictable. 

In 2025, global shipping continues to experience: 

• Persistent port congestion in major U.S. and European hubs 

• Route volatility driven by tariffs and geopolitical shifts 

• Irregular sailing schedules and transshipment delays 

• Rising demurrage and detention exposure 

At the same time, ocean shipments increasingly sit at the center of multimodal flows. A missed vessel connection or a two-day delay at a transshipment port can cascade into missed production windows, inventory shortages, and service-level failures downstream. 

Ocean Visibility is designed to close that gap. 

What Is Ocean Visibility in Sensos Sync? 

Ocean Visibility is a premium feature that enables customers to track ocean shipments across all maritime legs. 

It delivers container-level events and vessel context directly into Sensos Sync – surfaced across the same UI components used for air and other transport modes. 

Instead of managing ocean tracking in a separate portal or spreadsheet, customers get a single, unified view of where their ocean shipments are, what has happened, and what may go wrong next. 

How It Works 

Ocean Visibility integrates seamlessly into existing Sensos workflows. 

Flexible Tracking Identifiers 

Customers can enable ocean tracking using any one of the following: 

• Master Bill of Lading (MBL) 

• Booking Number 

• Container ID 

Sensos automatically prioritizes identifiers behind the scenes to retrieve the most complete and accurate data set. 

Tracking identifiers can be added: 

• During shipment creation 

• Or later, by editing an existing shipment 

Any update triggers an automatic background refresh. 

Ocean visibility is available not only for maritime shipments using Sensos Labels, but also for shipments without any means of condition monitoring. 

From Visibility to Action 

Ocean Visibility is not just about seeing where a container is. 

By embedding maritime data directly into Sensos Sync, ocean events become part of execution workflows. Teams can: 

• Monitor ETA changes and schedule deviations 

• Detect transshipment delays earlier 

• Reduce demurrage and detention risk 

• Trigger alerts and workflows when thresholds are crossed 

For example, logistics teams can configure alerts when an ETA shifts by more than two days, or when a container remains idle at a port longer than expected. 

Designed for Real-World Ocean Complexity 

Ocean shipping involves many actors – carriers, terminals, customs authorities, forwarders, and inland partners – each operating with different systems and incentives. 

Ocean Visibility accounts for this reality by: 

• Supporting multi-leg and transshipment journeys 

• Normalizing carrier events into a single timeline 

• Acknowledging inherent data latency and variability 

While the initial release focuses on port-to-port maritime legs, it lays the groundwork for future multimodal expansion, including carrier-arranged inland transport. 

Who Ocean Visibility Is For 

Ocean Visibility is ideal for organizations that: 

• Ship high-value or time-sensitive goods by sea 

• Rely on accurate ETAs for downstream planning 

• Want to reduce manual tracking and follow-ups 

• Need consistent visibility across air, ocean, and ground 

Closing the Visibility Gap 

Ocean freight has long been the missing piece in end-to-end supply chain visibility. 

With Ocean Visibility, Sensos brings the maritime leg into the same operational picture – unified, contextualized, and actionable. 

No more switching systems. 
No more blind spots at sea. 
Just clearer insight, earlier signals, and better decisions – even when shipments are thousands of miles offshore. 

If you’d like to learn more or see Ocean Visibility in action, contact your Sensos representative or request a demo. 

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